THE PROBLEM
Plastic is everywhere.
And our everyday oral care routine is part of the story.
Our story worth sharing
Bristling at pollution.
Our purpose reached the pages of Maverick Life sharing light on the enormous, often invisible legacy of plastic toothbrush waste.
For us, it was a reminder that one small, local idea can help start a much bigger conversation.
"Nearly every plastic toothbrush ever made still exists somewhere."
During beach cleanups, I kept finding the same everyday objects: bottle tops, flossers, and toothbrushes.
Items used for only A few months can remain in our environment for generations. I knew oral care could be better. Not perfect overnight, but more thoughtful, more honest and kinder by design.
— Chrismarié Barnardt
Designed by a dental hygienist
Good oral care starts with good design.
The Kindbrush® was created with a simple philosophy:
Prevention is better than cure.
We create products that make healthy habits easier to maintain — while reducing unnecessary plastic in everyday oral care.
When everything changed, a new idea took root.
When the Covid-19 pandemic and lockdown restrictions left me unable to continue my clinical work, I found myself in a small Overberg town with time to think about what could come next.
I began sketching a different kind of oral care brand — one grounded in clinical knowledge, thoughtful design and a genuine desire to reduce plastic waste.
Look Closer
What we throw away
doesn't simply disappear.
THE KINDBRUSH ®
Kind to your teeth. Kind to the planet.
Healthy Teeth. Happy Planet.
It started with a Question
Can brushing your teeth be better for you — and the planet?
As an oral hygienist, I spent years helping people look after their teeth and gums. But I couldn’t ignore the environmental cost of the everyday products we use.
Every plastic toothbrush ever made still exists somewhere.
