Our Story

As a dental hygienist and nature lover, I have been deeply concerned about the impact of traditional oral care products on the global, growing plastic pollution crisis.

Think of it this way: plastic toothbrushes, toothpaste tubes and floss dispensers can take more than 400+ years to decompose. This means that the very first plastic toothbrush and floss dispenser ever produced – and every single one thereafter – still exists today.

In 2020, during the height of the COVID19 crisis I got retrenched. After 14 years of working at various dental practices in and around Cape Town, South Africa, I felt that the time was right to start a competitive, environmentally friendly oral care range as an alternative to plastic oral care products. The Kindbrush® was launched in November 2020. I’m bootstrapping The Kindbrush® while doing clinical work at Matrix Dental Specialists, located in Cape Town. I’m learning and trying to figure out how to be an entrepreneur day by day.

Oral care is important. Most people are born dentally healthy; the challenge is to keep it that way. This is why I wholeheartedly believe in preventative oral care achieved through good oral hygiene habits.